Branding & Packaging

I really enjoy creating identities that bring clients' dreams to life. My background in editorial design and love of research helps me explore visual ideas that push boundaries while still meeting client goals.

Selected Clients

Dosed CBD Tea
Brio Italian Mediterranean Restaurant

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Dosed CBD Tea

A local CBD tea brand came to Pentagram with a desire to create an identity that could speak to high end, wellness-focused clientele. I created a logo that used bold geometry to create a stylish wordmark, and utilized bright gradients to bring an exciting vibrance to the packaging.

Final exterior packaging

Final tea sachet packaging

Early package iteration

Early package iteration

Moodboard for Dosed that used stylish geometry and elegant type.

Brio Italian Mediterranean

This casual plus restaurant chain approached Pentagram with a need for a fresh identity that would highlight the healthy cuisine of the Italian coast. These logo concepts worked to bring a modern and approachable feel to the brand.

Early logo iteration

Early logo iteration

Early logo iteration

Early logo iteration

Moodboard for Brio that utilized modernist Italian design, bright colors, and the romance of travel.

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